Managing marketing in the EMEA region requires a great deal of understanding of the cultural context of the countries. Using this knowledge, you can ensure that your campaigns are targeted to the right markets and are not rejected by the local marketer. Fortunately, there are many associations that you can join, such as the EMEA Marketing Forum, to help you with this task.
115 countries
Among the 115 countries that make up the EMEA (Europe, Middle East and Africa) conglomerate, the one with the largest population and tiniest GDP is Nigeria. The newest member of the EMEA family, Egypt, was the world’s largest economy in 2009. Among the 115 countries, there are more than 100 in which to make a bet. For this reason, EMEA has become a popular trade hub among large companies. Moreover, EMEA has become the home of the newest generation of global business leaders, who have been known to make waves in the world of business.
Aside from the 115 EMEA countries, there are 17 other non-country territories. It is also the world’s largest region by area. As of 2017, it has a total population of 2.2 billion people and an economy estimated to be worth approximately $2.8 trillion. This makes EMEA the most populous region in the world. The most populous countries are Morocco, Egypt, Nigeria, Turkey, and Algeria, while the least populous are Vatican City and Cyprus.
17 non-country territories
Unlike many other regions of the world, the European continent is not a solitary entity. In fact, it comprises 115 countries and territories, some of which are under the jurisdiction of the European Union. The European Union has a special fondness for the 25 territories that make up its borders, and several of these territories have enjoyed some degree of autonomy. It is also worth noting that the EMEA region is home to the lion’s share of the world’s GDP, making it one of the largest economic entities on Earth.
The EMEA is also home to several of the world’s largest cities, including Paris and London. Its biggest economic driver is the oil and gas industry, which accounts for approximately half of its GDP. Other key industries include tourism and media. The region has a combined population of over two and a half billion, making it one of the largest in the world.
Managing global marketing in the EMEA region
Managing global marketing in the EMEA region can be challenging. The region spans from Africa to the Middle East and Europe, and is home to a great diversity of cultures and political systems. It also contains many thriving startups, and great wealth in talent.
EMEA marketers face challenges that include communicating in multiple languages, tapping into local cultures, and understanding local devices. Marketers must also consider local laws and regulations. They also have to account for digital connectivity, SEO, and social media.
Some multinationals choose to direct their local marketing programs. This is usually out of a sense of urgency, and may involve a more participative approach. Others may choose to pursue a more global approach, which may involve a different strategy for each country. It’s also possible that headquarters may participate more in marketing decisions in poor performing countries.
The EMEA region is an interesting mix of countries, from stable democracies to autocracies. The region is also home to many failed states. This diversity makes it a good growth opportunity for companies.
Current members
Currently there are 115 countries and 17 non-country territories in EMEA. The number is estimated at between 2.1 and 2.2 billion people. The most populous country in the EMEA region is Nigeria, followed by Nigeria, Nigeria, and Algeria.
The EMEA region is largely composed of member states of the European Union (EU). EEC members include: Austria, Belgium, Bulgaria, Cyprus, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Malta, Netherlands, Portugal, Slovenia, Spain, Switzerland, Turkey, and United Kingdom.
Members of the European Union (EU) also form an economic community, the European Economic Community (EEC). The EEC was created in 1973, with Portugal and Ireland joining in 1986. The EEC is headed by a president chosen by member governments. The European Commission is the administrative body that formulates community policy and oversees its implementation. The European Court of Justice (ECJ) is the judicial body that interprets community law. The Commission is made up of a permanent civil service led by commissioners. Its primary functions are to monitor the implementation of community decisions, to ensure that community decisions are applied, and to formulate community policies.